Florida Fashion Photographer – YCHL Collective

Who knew scarves and leather jackets could be so BABELY!? This fashion shoot was so much FUN!

Let me introduce you to YCHL collective. It’s founder and creator, Katie, is a straight up badass-boss girl. She emailed me about shooting the lookbook for her new collection and launch of YCHL (Yes please!). After seeing her handprinted leather jackets and amazing prints..I was sold. They are DOPE! For Reals. Katie has worked as a designer in London, Paris, and New York for the past 15 years. Her talent is beyond amazing!

My muse, Emma, modeled for us with her adorable 70’s babydoll self. You have probably seen her quite a few times on HML! #itoldyoushewasmyMUSE

Becca, my friend, and my stylist, was  behind the scenes killing it with her bandana skills. I couldn’t of done it with out her.

For this shoot, we ventured down 30A. I wanted a tropical vibe as well as clean architecture and 30A has exactly that. We continued the shoot in downtown Panama City to get more of a grungy vibe. The location was perfect, just like this fashion shoot and all the babes involved.

If you want a custom-unique look, head on over to YCHL and snag you a leather jacket for this falls look (before their all gone)!



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